Why the brief comes before any build.
Most automation projects stall on questions nobody wrote down. Who decides when an invoice is off by a few dollars? Which inbox do the orders really arrive in? What happens to the call that comes in at 9 at night? The brief puts those answers on one page while the people who know them are in the room.
It also fixes the baseline. Mark each of today’s numbers as measured, estimated or a guess. A guess is fine to start with, as long as it is labelled. It tells you which number to measure first, and it keeps anyone, us included, from claiming a result against a figure nobody checked. The paper on measuring AI in dollars explains why that matters after launch.
Where the numbers come from.
Use the work itself. For calls and web inquiries, the lead response audit gives you the median and the slowest reply. For vendor invoices, two weeks of the invoice exception log gives you the exceptions and the hours they take. Not sure which workflow to brief? Start with the Workflow Shortlist.
What we do with it on the call.
Bring the brief to a 30-minute intro call, or paste its one line into the notes when you book. We read it with you, ask about the exceptions, and tell you straight whether a play from the StrikeArc PowerPlays Library fits. If nothing in our library fits, we say so.